Save the Boobies!

The caption for this photo is as follows: "Billy the Goat, mascot of the Royal Regiment of Welsh Fusiliers, walks with his handlers next to the bra chain"
In an attempt to both raise awareness for breast cancer and to gain entry into the Guiness Book of World Records, activists in Cyprus made a chain of 114,000 bras. Nothing says "Cure Cancer" quite like strapping bras together. And then having a billy goat walk next to them.
Are there really people out there that think boobs aren't getting enough attention? 'Cause I'm really trying to do my part on this one, but I just don't know how much more of my attention I can devote to them. They already occupy most of my thoughts, how much more do these people want?